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Browsing by Subject service recovery
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Showing results 1 to 1 of 1
info:eu-repo/semantics/bachelorThesis
Relación entre WOM, intención de uso, confianza y recuperación del servicio de delivery app en Lima Metropolitana en el 2022
Arauco Urrutia, Eduardo Adrian
;
Vallejos Gálvez, Adriana Lorena
Asesorado por
Toribio López, Alexander
15-Jun-2023
Universidad Peruana de Ciencias Aplicadas (UPC)
Marketing digital
;
App de delivery
;
Aplicativos móviles
;
Boca a boca
;
Intención continua de uso
;
Confianza
;
Recuperación del servicio
;
Digital marketing
;
Delivery app
;
Mobile applications
;
Word of mouth
;
Continuous use intention
;
Trust
;
service recovery
