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Browsing by Subject Rainbow washing
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Showing results 1 to 1 of 1
Percepción de personas LGTBIQ+ sobre la autenticidad empresarial de los centros comerciales Real Plaza – Lima, 2023
Puente Baron, Maria Virginia
Asesorado por
Chávez Chávez, Adolfo
16-Nov-2023
Universidad Privada del Norte
Comunicación empresarial
;
Política comercial
;
Servicio al cliente
;
Comportamiento del consumidor
;
Personas LGTBIQ+
;
Autenticidad empresarial
;
Marketing e integridad
;
Rainbow washing
;
Corporate authenticity
;
Marketing