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Browsing by Subject Purchasing attitude
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Showing results 1 to 1 of 1
info:eu-repo/semantics/bachelorThesis
Relación entre la intención de compra y el comportamiento de compra on line de alimentos en supermercados entre consumidores de Lima Metropolitana en 2023
Ortiz Tello, Manuel Reynaldo
;
Huamaní Madalengoitia, David Eduardo
Asesorado por
Daneri Romero, Miguel Angel
4-May-2024
Universidad Peruana de Ciencias Aplicadas (UPC)
Intención de compra
;
Comportamiento de compra
;
Actitud de compra
;
Normas subjetivas y control conductual percibido
;
Purchase intention
;
Purchase behavior
;
Purchasing attitude
;
Subjective norms
;
Perceived behavioral control
