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info:eu-repo/semantics/bachelorThesis
Análisis de la percepción de los publicistas sobre la campaña Moldy Whopper de Burger King.
Guillen Vargas, Paula Alexandra
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28-Nov-2023
Universidad Peruana de Ciencias Aplicadas (UPC)
Discurso emocional; Publicidad sostenible; Campañas publicitarias; Sostenibilidad; Burger King; Ingredientes orgánicos; Emotional speech; Sustainable advertising; Advertising campaigns; Sustainability; Burger King; Organic ingredients
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