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Browsing by Subject Publicidad de fútbol
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Showing results 1 to 1 of 1
info:eu-repo/semantics/bachelorThesis
Proceso creativo de la campaña de Cerveza Andina para obtener un nuevo segmento convirtiéndose en Patrocinador del fútbol no profesional en Colombia.
Neyra Panduro, Erika Del Pilar
;
Barrientos Mendoza, Alisson Daniela
Asesorado por
Santiváñez Alayo, Martín Antonio
15-Jul-2024
Universidad Peruana de Ciencias Aplicadas (UPC)
Patrocinio de fútbol
;
Consumidores de fútbol
;
Industria cervecera
;
Publicidad de fútbol
;
Fútbol no profesional
;
Soccer sponsorship
;
Soccer consumers
;
Beer industry
;
Soccer advertising
;
Non-professional soccer
