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Browsing by Subject Parasocial attraction
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Showing results 1 to 1 of 1
info:eu-repo/semantics/bachelorThesis
Atractividad, autorrevelación, interacciones parasociales en relación a la intención de compra en el comercio social
López Abregu, Kiara
;
Ticona Cuadros, Jean Pierre
Asesorado por
Veliz Chumbiauca, Tulia Palmira
18-May-2023
Universidad Peruana de Ciencias Aplicadas (UPC)
Autorrevelación
;
Interacción parasocial
;
Atractividad
;
Intención de compra comercio social influencers
;
Redes sociales
;
Self disclosure
;
Parasocial attraction
;
Attractiveness
;
Purchase intention
;
Social commerce
;
Influencers
;
Social media
