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Browsing by Subject Health campaigns
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Showing results 1 to 1 of 1
La estrategia del newsjacking en la narrativa publicitaria digital: Campaña contra el dengue del MINSA
Castro Salcedo, Estefania Dania
Asesorado por
Castro Bernardini, María José
28-Nov-2023
Universidad Peruana de Ciencias Aplicadas (UPC)
Newsjacking
;
Narrativa publicitaria
;
Publicidad digital
;
Percepciones
;
Campañas de salud
;
Estrategias de publicidad
;
Newsjacking
;
Advertising narrative
;
Digital advertising
;
Perceptions
;
Health campaigns
;
Advertising strategies
