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Browsing by Subject Emotional marketing
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Showing results 1 to 1 of 1
info:eu-repo/semantics/bachelorThesis
“La conexión emocional como estrategia publicitaria en la categoría de lubricantes: Un estudio de la campaña Castrol GTX en el mercado peruano”
Ruiz Juarez, Valeska Christine
;
Suarez Llanos, Nikol Alexandra
Asesorado por
Bernal Arredondo, Carlos Alberto
14-Nov-2023
Universidad Peruana de Ciencias Aplicadas (UPC)
Marketing Digital
;
marketing emocional
;
Marketing de contenido
;
Estrategia de redes sociales
;
Vínculo afectivo
;
Ecosistema digital
;
Digital marketing
;
Emotional marketing
;
Content marketing
;
Social media strategy
;
Emotional bond
;
Digital ecosystem
