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Browsing by Subject Channel integration
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Showing results 1 to 1 of 1
info:eu-repo/semantics/bachelorThesis
La integración de canales y su relación con el comportamiento de compra en un entorno omnicanal
Chiroque Alvites, Carmen Lucia
;
Torres Rodríguez, Alessandra Brithney
Asesorado por
Mauricio Andía, Martín Alonso
5-Sep-2023
Universidad Peruana de Ciencias Aplicadas (UPC)
Minorista
;
Omnicanalidad
;
Integración de canales
;
Compromiso del cliente e Intención de patrocinio
;
Retail
;
Omnichannel
;
Channel integration
;
Consumer engagement and patronage intention
