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Browsing by Subject Celebridades coreanas
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Showing results 1 to 1 of 1
info:eu-repo/semantics/bachelorThesis
La comunidad de fans de celebridades coreanas en Perú, como herramienta publicitaria para promocionar diversas marcas, caso BTS
Gargate Solis, Mishelle Naysha
Asesorado por
Mezarina Castilla, Melina Haydee
6-Nov-2023
Universidad Peruana de Ciencias Aplicadas (UPC)
Celebridades coreanas
;
Marcas
;
Público joven
;
Ola Hallyu
;
Latinoamérica
;
Perú
;
Corea del Sur
;
Fanatismo
;
Fidelización
;
Fans
;
Celebrity endorsement
;
Korean Celebrities
;
Trademarks
;
Young public
;
Hallyu Wave
;
Latin America
;
Peru
;
South Korea
;
Fanaticism
;
Loyalty
;
Fans
;
Celebrity endorsement