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Browsing by Author Yupanqui Aliaga, Karla Elva

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info:eu-repo/semantics/bachelorThesis
Discurso emocional: el arte de generar valor de marca en la era del Covid-19
Yupanqui Aliaga, Karla Elva
Asesorado por Sulca Muñoz, María Julia
8-Jan-2024
Universidad Peruana de Ciencias Aplicadas (UPC)
Publicidad; Emociones; Valor de marca; Estudio de caso; Covid-19; Advertising; Emotions; Brand equity; Case study
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