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Browsing by Author Ortega Diaz, Martin Gabriel
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Showing results 1 to 1 of 1
Factores de riesgo percibido en el canal online y su relación con la intención de compra de productos de tecnología en tiendas por departamento en Lima Metropolitana
Prado Tarrillo, Juan Miguel
;
Ortega Diaz, Martin Gabriel
Asesorado por
Cristobal Suvderlan, Damaris Heidi
27-Nov-2019
Universidad Peruana de Ciencias Aplicadas (UPC)
Riesgo percibido
;
Comercio electrónico
;
Compra online
;
Intención de compra
;
Tiendas por departamento
;
Perceived risk
;
E-commerce
;
Purchase intention
;
Department stores