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Browsing by Author Martitegui Quiroz, Lady Diana
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Showing results 1 to 1 of 1
"Conquista tus sentidos": Campaña de relanzamiento de marca para el centro comercial Larcomar
Cuzcano Huari, Jesus Saul
;
Martitegui Quiroz, Lady Diana
Asesorado por
Natteri Miguel De Priego, Domingo Luis Alberto
13-Nov-2023
Universidad Peruana de Ciencias Aplicadas (UPC)
Comportamiento del consumidor
;
Arquetipos
;
Relanzamiento de marca
;
Experiencia del consumidor
;
Experiencia de marca
;
Centros comerciales
;
Consumer behavior
;
Archetypes
;
Rebranding
;
Customer experience
;
Brand Experience
;
Shopping centers