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Browsing by Author Macedo Cabrera, María José
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Showing results 1 to 1 of 1
info:eu-repo/semantics/bachelorThesis
Imagen de marca en relación al compromiso con el cliente y lealtad del cliente en retailers de cosméticos
Macedo Cabrera, María José
;
Portuguez Hoyos, Brenda
Asesorado por
Guardamino Baskovich, Romy
4-Dec-2021
Universidad Peruana de Ciencias Aplicadas (UPC)
Imagen de marca
;
Compromiso del cliente
;
Lealtad de cliente
;
Retailers de cosméticos
;
Brand image
;
Customer engagement
;
Customer loyalty
;
Cosmetics retailers