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Browsing by Author Lingán Laura, Dara Milena
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La percepción de las profesoras de las Facultades de Ingeniería y Ciencias de la Salud de la UPC acerca del spot publicitario ‘Mujeres Presentes’ publicado en YouTube que busca el empoderamiento de la mujer en el ámbito laboral.
Lingán Laura, Dara Milena
Asesorado por
Gallardo-Echenique, Eliana Esther
10-Sep-2020
Universidad Peruana de Ciencias Aplicadas (UPC)
Femvertising
;
YouTube
;
Empoderamiento
;
Estereotipo
;
Análisis cualitativo
;
Empowerment
;
Stereotypes
;
Qualitative analysis
