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Browsing by Author Jauregui Cachay, Manuel Alejandro
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Showing results 1 to 1 of 1
Estrategias de comunicación del ecodiseño de la marca San Luis para empatizar con el consumidor.
Jauregui Cachay, Manuel Alejandro
Asesorado por
Mezarina Castilla, Melina Haydeé
6-Dec-2022
Universidad Peruana de Ciencias Aplicadas (UPC)
Estrategias de marca
;
Estrategias de publicidad
;
Packaging sostenible
;
Fidelización
;
Ecodiseño
;
Comportamiento del consumidor verde
;
Brand strategies
;
Advertising strategies
;
Sustainable packaging
;
Loyalty
;
Ecodesign
;
Green consumer behavior