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Browsing by Author Farfán Chávez, Lisbeth Gabriela
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info:eu-repo/semantics/bachelorThesis
La apelación emocional en el discurso publicitario de naturaleza social. Un análisis de los casos ganadores del primer septenio del festival Effie Latinoamérica
Farfán Chávez, Lisbeth Gabriela
Asesorado por
Montúfar Calle, Álvaro Ignacio
Feb-2024
Universidad de Piura
Publicidad -- Aspectos sociales
;
Publicidad -- Aspectos psicológicos
;
Publicidad -- Análisis del discurso
;
Emociones -- Influencia
