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Browsing by Author Acuña Masias, Xiomara Patricia
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Showing results 1 to 1 of 1
info:eu-repo/semantics/bachelorThesis
Impacto de las dimensiones conductual y psicológica del brand customer engagement en la satisfacción de marca, la confianza de marca y la generación de boca a boca de los consumidores frecuentes de Fast-Food
Acuña Masias, Xiomara Patricia
;
Mera Garay, Valeria Marisol
Asesorado por
Bazo Quintana, Pedro Vicente
4-Oct-2024
Universidad Peruana de Ciencias Aplicadas (UPC)
Compromiso del consumidor
;
Satisfacción
;
Confianza
;
Boca a boca
;
restaurantes de comida rápida
;
Customer engagement
;
Satisfaction
;
Trust
;
Word of mouth
;
Fast food restaurants