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Browsing by Author Abanto Cabanillas, Héctor Hernán
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Showing results 1 to 1 of 1
El valor de marca para los nativos digitales y millennials peruanos en el mercado de rones: el caso de la marca selecto de Cartavio
Abanto Cabanillas, Héctor Hernán
;
La Rosa Estrada, Carlos Dario
Asesorado por
Arce Olórtegui, Claudia Francesca
28-May-2018
Universidad Peruana de Ciencias Aplicadas (UPC)
Valoración de empresas
;
Industria de elaboración de bebidas
;
Bebidas alcohólicas
;
Marketing en internet
;
Consumidores
;
Administración y Marketing