Bibliographic citations
Leon, G., Ascarza, P. (2023). Determinar el impacto del liderazgo en el clima organizacional del área comercial de una empresa retail de moda, en Lima Metropolitana. [Trabajo de Suficiencia Profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/670728
Leon, G., Ascarza, P. Determinar el impacto del liderazgo en el clima organizacional del área comercial de una empresa retail de moda, en Lima Metropolitana. [Trabajo de Suficiencia Profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2023. http://hdl.handle.net/10757/670728
@misc{sunedu/4392701,
title = "Determinar el impacto del liderazgo en el clima organizacional del área comercial de una empresa retail de moda, en Lima Metropolitana.",
author = "Ascarza Arteaga, Paola Fiorella",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2023"
}
The objective of this study is to determine the impact of leadership on the organizational climate in the commercial area of a fashion retail company in Metropolitan Lima. These types of international fashion companies focus on growing their customer base through continuous innovation of their fashion proposals. In this study, qualitative research was conducted to identify how leadership affects the organizational climate. Leadership and work environment were analyzed through the application of a satisfaction survey of Culture and Work Environment made up of 13 questions for store employees and surveys to workers in the administrative area to collect primary information. The population consisted of 121 male and female employees in the commercial area of the different Zara stores (Jockey Plaza, Salaverry, Begonias and Mega Plaza). The findings obtained were that poor leadership management had a negative impact on the organizational climate of store employees. In the same way, it was possible to determine the perception that employees have of their leaders, obtaining that 47.9% (58) of the employees rate the relationship with their leader as bad. Finally, the research work concludes on the impact of leadership on the organizational climate in the commercial area.
This item is licensed under a Creative Commons License