Bibliographic citations
Benites, B., Sauñe, D. (2023). Propuesta de mejora para la gestión de Marketing para la Asociación Educativa PRISMA [Trabajo de Suficiencia Profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/670061
Benites, B., Sauñe, D. Propuesta de mejora para la gestión de Marketing para la Asociación Educativa PRISMA [Trabajo de Suficiencia Profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2023. http://hdl.handle.net/10757/670061
@misc{sunedu/4391876,
title = "Propuesta de mejora para la gestión de Marketing para la Asociación Educativa PRISMA",
author = "Sauñe Huapaya, Diego Ricardo",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2023"
}
In this work, the development of a case study about the Prisma Educational Association is carried out. This company was selected because it has more than 30 years of experience in the pre-university preparation and university consulting market for the PUCP. Likewise, to collect information, a series of interviews were carried out with both the general manager and the administrator of the company to determine the main problems and find out their current situation. Likewise, a comprehensive analysis and evaluation of alternatives was carried out to then propose a series of possible solutions to counteract the reduction in the level of sales in recent years, engagement on social networks and face the high level of competition that exists in the market where Prisma Academy operates.
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