Bibliographic citations
Durand, E., Galvez, X., García, R., Gonzales, S., Guerrero, V. (2021). Plataforma de suscripción de productos saludables “QATURI CLUB” [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/656919
Durand, E., Galvez, X., García, R., Gonzales, S., Guerrero, V. Plataforma de suscripción de productos saludables “QATURI CLUB” [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/656919
@misc{sunedu/4386190,
title = "Plataforma de suscripción de productos saludables “QATURI CLUB”",
author = "Guerrero Gudiel, Vera Lucía",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
In the last year, innumerable problems have been seen in several countries, mainly in the economic, political and health sectors. The first of these has undergone many changes due to COVID-19 and its variants, which has triggered millions of companies or ventures to have to stop or suspend their operations, in other cases they have taken the option of adapting to this "new normal". The effect of this has been the increase in e-commerce in different areas of the market, minimizing traditional commerce and generating an increase in business interactions within social networks. Qaturi Club is the name of the project whose business idea is the subscription and commercialization of healthy products through the implementation of a digital platform that allows creating an energetic community in order to rebuild a better future based on healthy eating. In addition, this initiative tries to provide a sustainable solution focused on taking care of people's health through the promotion of a healthy lifestyle. Another special feature of Qaturi is that it has a variety of products for users with different restrictions such as vegan, vegetarian, zero dairy, zero gluten or classic preferences, who normally cannot find products to their liking in markets, supermarkets or online stores; either because of the price, quality of the article or simply because there are not many companies that target these segments of the population. On the other hand, globalization has reached so many places that the business world is very competitive, specifically, the technology industry that is getting stronger every day to have an advantage. A clear example are the new digital business models such as the sale of products or services via subscriptions, affiliations, crowfunding, among others. That is why, for Qaturi, innovative marketing, operational and managerial strategies will be applied, with the aim of building loyalty and optimizing the experience of people for the common well-being.
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