Bibliographic citations
Anco, M., Conde, L., Roman, F., Sotelo, D., Vignatti, C. (2020). Proyecto de producción y comercialización de macerados frutales y herbales a base de caña de azúcar [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/655910
Anco, M., Conde, L., Roman, F., Sotelo, D., Vignatti, C. Proyecto de producción y comercialización de macerados frutales y herbales a base de caña de azúcar [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/655910
@misc{sunedu/4385766,
title = "Proyecto de producción y comercialización de macerados frutales y herbales a base de caña de azúcar",
author = "Vignatti Garrafa, Christel Bereniss",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
According to Euromonitor (2020) it is estimated that up to 35% of Lima citizens suffer from allergic rhinitis. This is due to the humidity that characterizes the Lima environment. Due to pollution, smog in the city aggravates the cases of this type of disease in Lima and it is projected that more than 50% of Peruvians will have some type of allergy or respiratory disease continues by 2050. In addition, due to the current situation of Covid -19 in this year the tendency to resort to a natural diet increased considerably in many parts of the world. In conclusion, with the information collected, a business model is created, which we will name Hilli Drink, which will consist of the production and commercialization of macerates based on cane juice in two presentations made up of medicinal plants and exotic fruits that strengthen and relieve symptoms related to respiratory diseases. This project arises, mainly due to the current situation of Covid-19. The value proposition of our product is to strengthen the defenses of the immune system and prevent symptoms of respiratory diseases through a drink with a pleasant taste. Likewise, another objective of our product is to offer a natural drink, without drugs and preservatives to avoid negative consequences for health. The project allows us to see all the challenges, which it has had to overcome, overcome and determine its strategic plan in the highly competitive market. In addition, to identify our competitive advantages and our differentiating value with respect to the competition.
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