Bibliographic citations
Lucero, J., Vásquez, F. (2021). Efectos del Brand Trust en el Brand Equity y el Brand Loyalty de las marcas durante la pandemia COVID-19 [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/655626
Lucero, J., Vásquez, F. Efectos del Brand Trust en el Brand Equity y el Brand Loyalty de las marcas durante la pandemia COVID-19 [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/655626
@misc{sunedu/4385543,
title = "Efectos del Brand Trust en el Brand Equity y el Brand Loyalty de las marcas durante la pandemia COVID-19",
author = "Vásquez Pedemonte, Fiorella Harumy",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
COVID-19 caused multiple companies to be inevitably affected with short and long-term effects. In Peru, consumers are facing an uncertain and changing environment that continually forces them to make adjustments in their day to day. For this reason, companies must carefully evaluate the actions to be taken with their brands since consumers have put aside their usual behaviors and are attentive to everything that happens in their environment. Multiple companies were forced to work more on brand trust to maintain the loyalty that they provided to the end user in order that sales did not decrease and in turn that more people did not lose credibility since many of them play an important role in the current health crisis.
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