Bibliographic citations
Correa, M., Llerena, L. (2019). Elementos de Store Atmosphere en relación a la satisfacción de hombres y mujeres millennials pertenecientes a Lima Metropolitana con respecto a cafeterías instagrameables [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/654064
Correa, M., Llerena, L. Elementos de Store Atmosphere en relación a la satisfacción de hombres y mujeres millennials pertenecientes a Lima Metropolitana con respecto a cafeterías instagrameables [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2019. http://hdl.handle.net/10757/654064
@misc{sunedu/4384555,
title = "Elementos de Store Atmosphere en relación a la satisfacción de hombres y mujeres millennials pertenecientes a Lima Metropolitana con respecto a cafeterías instagrameables",
author = "Llerena Ramirez, Lucia",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2019"
}
Consumers are increasingly demanding, they no longer seek to purchase only products or services, they are waiting to live new experiences that make them feel comfortable and satisfied. Therefore, companies and brands are increasingly competitive and seek different ways of wanting to stand out, innovating in various elements, tangible and intangible, such as: lighting, music, smell, the design of the local, the temperature, among others. It has been previously shown that if a point of sale is attractive to the consumer, they will want to stay there longer time. Therefore, this study seeks to measure and verify the relationship between music, design and the perception of value, around consumer satisfaction in coffee shops in Metropolitan Lima. To carry out this analysis, a correlational study with a quantitative approach and conclusive character will be carried out. A non-probabilistic sample will be applied using a 7-point Likert scale through 200 surveys.
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