Bibliographic citations
Escobar, C., (2020). La adaptación del diseño UX de los e-commerce a los consumidores limeños de 50 a 60 años [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/653614
Escobar, C., La adaptación del diseño UX de los e-commerce a los consumidores limeños de 50 a 60 años [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/653614
@misc{sunedu/4384223,
title = "La adaptación del diseño UX de los e-commerce a los consumidores limeños de 50 a 60 años",
author = "Escobar Estrada, César Alberto",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
The research has as main objective to analyze the adaptation of the UX design of an e-commerce in Lima consumers from 50 to 60 years, which was hypothesized that the UX design of Lima e-commerce does not adapt to this target audience. For this, it is shown as a sample of 40 adults who are within the age range established to carry out a survey, a purchase simulation and an interview that helps to obtain data on their browsing habits and experiences with virtual purchases. Likewise, a heuristic evaluation carried out by a professional in UI and UX was specified to rate the e-commerce web environment. Among the main results are data regarding the frequency, time and device they use for navigating on Internet, along with the e-commerce they use to buy. In addition, it was obtained that the users got the purchase process of two products in an average of sixteen minutes for inexperienced participants, while the others took seven minutes. Finally, it is obtained that only one of the supermarkets fulfilled with the usability parameters. We can conclude then that e-commerce in Lima does not adapt to the age range of 50 to 60 years, because it represents a great difficulty for adults to navigate these websites. In addition, virtual supermarkets are created using UX methodologies, but are designed targeting a young audience.
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