Bibliographic citations
Kasano, G., Luna, A., Romero, D., Tuesta, R., Wong, M. (2019). Proyecto Phyra. Línea para el cuidado del hogar 100% natural [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/626532
Kasano, G., Luna, A., Romero, D., Tuesta, R., Wong, M. Proyecto Phyra. Línea para el cuidado del hogar 100% natural [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2019. http://hdl.handle.net/10757/626532
@misc{sunedu/4381713,
title = "Proyecto Phyra. Línea para el cuidado del hogar 100% natural",
author = "Wong Torres, Milay Aileen",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2019"
}
The research focuses on Phyra project, which consists of the online sale of 100% natural products for home care, which are: repellent, room odorizer resins and anti-humidity. These products are aimed at men and women of NSE A, B, C1, between the ages of 25 to 55 years and who reside in Metropolitan Lima; likewise, that they have an interest in health care and eco-responsible. The experiments carried out allowed the validation that the target audience had a problem with the current products and were willing to try new things, that finally provide a solution. Before this, the first sales on the Facebook page began and it was found that Phyra was accepted by the public. With the obtained result it was sought to renew the repellent in terms of its packaging and develop two new products. All this was also validated through sales. The content of the work is divided mainly in the description of the business model, then in the validation of the same and finally, the development of the business plan, which includes operations, HR, marketing, CSR and finance. With all this you can justify the viability of the business. Finally, it was concluded that the project is profitable thanks to the concierge carried out and the analysis of the financial statements. Where it was obtained that the initial investment is S /. 7,040.30 and it is expected to recover in the first year.
This item is licensed under a Creative Commons License