Bibliographic citations
Romero, J., (2019). Elementos del Windows display en relación con la intención de compra de videojuegos en Centros Comerciales en mujeres aficionadas de Lima Metropolitana [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/626201
Romero, J., Elementos del Windows display en relación con la intención de compra de videojuegos en Centros Comerciales en mujeres aficionadas de Lima Metropolitana [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2019. http://hdl.handle.net/10757/626201
@misc{sunedu/4381366,
title = "Elementos del Windows display en relación con la intención de compra de videojuegos en Centros Comerciales en mujeres aficionadas de Lima Metropolitana",
author = "Romero Vizarreta, Juan De Dios",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2019"
}
Based on the constant growth of the videogame market, several brands seek to incorporate strategies to differentiate themselves from the rest and to maximize the intention of people to purchase on their benefit, Stores like Phantom and Lawgamers, who seek to obtain as much sales as possible. For this reason, the purpose of this research is to find the relationship between The variable elements of windows display and the intention of buying videogames in shopping centers for amateur women in Metropolitan Lima. Likewise, the research work seeks to answer the question formulated, that discusses which of the elements windows display are most influential in the purchase intention and, answer the proposed hypothesis, which mentions that the sticker or the statue have a greater influence on the purchase intention. In addition, this research is composed of a qualitative and quantitative part, which is correlated because it seeks to verify the relationship of one variable with another and with mixed media. Thus, the results obtained from the investigation revealed that the sticker and the statue are not elements of the windows display that most influential in the purchase intention in the target audience. On the other hand, the windows display has other elements, which were ranked according to its importance, being the most important product, color, sticker, lighting, statue. Finally, it can be concluded that the product is the element of the windows display that is the most influential in the purchase intention in the target audience.
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