Bibliographic citations
Guevara, D., (2018). Modelo estratégico y su influencia en el posicionamiento de la constructora y consultora José Abiel SAC, Jaén, 2018 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/14627
Guevara, D., Modelo estratégico y su influencia en el posicionamiento de la constructora y consultora José Abiel SAC, Jaén, 2018 [Tesis]. PE: Universidad Privada del Norte; 2018. https://hdl.handle.net/11537/14627
@misc{sunedu/4118416,
title = "Modelo estratégico y su influencia en el posicionamiento de la constructora y consultora José Abiel SAC, Jaén, 2018",
author = "Guevara Torres, Deysi Mariby",
publisher = "Universidad Privada del Norte",
year = "2018"
}
The general objective of this thesis is to determine the influence of the implementation of the strategic model on the positioning of the Constructora y Consultora José Abiel S.A.C. of Jaén in 2018. For this, the strategic model was applied according to the author Fred David, guiding himself in his book published in 2013 "Strategic Management Concepts" (14th Edition ed.) that divides the plan into three stages The last one is a writing of the strategy, the monitoring of the strategy and the evaluation of the strategy. How to obtain results that the main strategies were developed the implementation of marketing strategies and the creation of a new organizational culture in the collaborators, in addition to the positioning of the organization was increased by 13% with the implementation of strategies analyzed in the strategic model Finally, as a main result, it was determined that the use of the strategic model positively influenced the positioning of the Constructora y Consultora José Abiel SAC, and in the economic and financial analysis a NPV of S /. 27, 79.79 and the IRR was 36.08%, which indicates that the project is profitable and is accepted.
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