Bibliographic citations
Soto, R., (2018). Mejora en los procesos de comunicación de la cadena de abastecimiento del producto Cebrum, dentro del plan de marketing, para incrementar las ventas en la empresa Laboratorios Unidos S.A [Trabajo de suficiencia profesional, Universidad Privada del Norte]. https://hdl.handle.net/11537/14370
Soto, R., Mejora en los procesos de comunicación de la cadena de abastecimiento del producto Cebrum, dentro del plan de marketing, para incrementar las ventas en la empresa Laboratorios Unidos S.A [Trabajo de suficiencia profesional]. PE: Universidad Privada del Norte; 2018. https://hdl.handle.net/11537/14370
@misc{sunedu/4116555,
title = "Mejora en los procesos de comunicación de la cadena de abastecimiento del producto Cebrum, dentro del plan de marketing, para incrementar las ventas en la empresa Laboratorios Unidos S.A",
author = "Soto Rodríguez, Roberto Carlos",
publisher = "Universidad Privada del Norte",
year = "2018"
}
ABSTRACT The objective of this research is to propose the improvement of the Marketing Plan, in the communication processes of the Cebrum product supply chain, to increase sales at the LUSA company. After the analysis of the observed context and delimiting the study in the Commercial Area, the Ishikawa Techniques and surveys were applied to all the actors, determining that there are communication deficiencies about the benefits and use of the Cebrum product, throughout the supply chain. From the above, the proposal for improvement in communication processes is framed within the Marketing Plan and starts from the generation of demand with highly trained medical representatives for the visit to prescribers. Patients will have access to a patient support program and pharmacy chemists and pharmacy technicians and pharmacies will have access to the 0800 line on drug monitoring and promotional display topics, indicating the advantages and benefits of the product, closing the circle of the 360 degrees in the promotional cycle of the product. Finally, the results determined that the sales of the product will increase by 10.38% impacted in values and 9.60% of growth in units for the year 2019, boosting the Commercial area of the company Laboratorios Unidos S.A.
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