Bibliographic citations
Bejarano, A., (2014). Plan de marketing para reforzar el posicionamiento de la marca Confecciones Amparo en el sector empresarial de la ciudad de Trujillo [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/1350
Bejarano, A., Plan de marketing para reforzar el posicionamiento de la marca Confecciones Amparo en el sector empresarial de la ciudad de Trujillo [Tesis]. PE: Universidad Privada del Norte; 2014. https://hdl.handle.net/11537/1350
@misc{sunedu/4115601,
title = "Plan de marketing para reforzar el posicionamiento de la marca Confecciones Amparo en el sector empresarial de la ciudad de Trujillo",
author = "Bejarano Díaz, Amparo Lía",
publisher = "Universidad Privada del Norte",
year = "2014"
}
This Marketing Plan Confections applied to Amparo's main objective is to develop strategies that allow concentration make it more competitive in a market that is growing steadily due to the entry of new brands that are committed to growth in the city of Trujillo. Confections Amparo is located in the business of apparel and garment industry, those items do not have enough strategic and operational capacity to meet the needs of underserved segments are therefore seeks to position the company as the leader in its I concentrated on building category differentiation (Value) which will raise them through tactics and tools for better development strategies. Having conducted a qualitative market research and observation, I conclude that Confections Amparo is at its best to exploit strategies based on the concentration (for money), giving its customers a different approach to competition in which the company will propose best prices linked to the best quality garments in the estimated time.
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.