Bibliographic citations
Loloy, C., Rodriguez, M. (2018). Implementación de un modelo estratégico y su influencia en la gestión de ventas de la Licorería Tabaco y Ron E. I. R. L. - Trujillo [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/14828
Loloy, C., Rodriguez, M. Implementación de un modelo estratégico y su influencia en la gestión de ventas de la Licorería Tabaco y Ron E. I. R. L. - Trujillo [Tesis]. PE: Universidad Privada del Norte; 2018. https://hdl.handle.net/11537/14828
@misc{sunedu/4114438,
title = "Implementación de un modelo estratégico y su influencia en la gestión de ventas de la Licorería Tabaco y Ron E. I. R. L. - Trujillo",
author = "Rodriguez Rodriguez, María Luisa",
publisher = "Universidad Privada del Norte",
year = "2018"
}
The purpose of this research is to determine the influence of the implementation of the Strategic Model in the Sales Management of the Tobacco Liquor Store and Ron E.I.R.L. in the city of Trujillo in the year 2018. The 3 branches were surveyed, the simple random sample being equivalent to a total of 109 customers of the liquor store, and 5 employees of the sales area. Likewise, an interview was conducted with the general manager where relevant data of the current situation of the company was obtained and an observation form was applied, which reflects how each area of the company operated. The most relevant results were the increase in the effectiveness of the employees that is reflected in the effectiveness and efficiency indicators, which increased by 15.48% respectively. In addition, the level of customer satisfaction grew to 41.97% and the level of satisfaction of the employees increased to 300% due to the strategies applied, one of them being the training carried out by the team of researchers. The influence of the implementation of the Strategic Model in the Sales Management of the Tobacco Liquor Store and Ron E.I.R.L. in the city of Trujillo in the year 2018.
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