Bibliographic citations
Valderrama, P., (2016). Proyecto de inversión: procesamiento y comercialización de mermelada de aguaymanto y sauco ubicado en Santiago de Surco Lima - Perú [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/10846
Valderrama, P., Proyecto de inversión: procesamiento y comercialización de mermelada de aguaymanto y sauco ubicado en Santiago de Surco Lima - Perú [Tesis]. PE: Universidad Privada del Norte; 2016. https://hdl.handle.net/11537/10846
@misc{sunedu/4110273,
title = "Proyecto de inversión: procesamiento y comercialización de mermelada de aguaymanto y sauco ubicado en Santiago de Surco Lima - Perú",
author = "Valderrama Flores, Pierina Suzzett",
publisher = "Universidad Privada del Norte",
year = "2016"
}
ABSTRACT The development of this project profile is carried out to determine the economic and financial viability of the project entitled: Investment project processing and marketing of aguaymanto and elderberry jam located in Santiago de Surco, Lima - Peru. Our social, economic and political environment, is generating important income for the country growing, expanding its sectors and establishing a high internal growth in different areas. To set our target market was conducted on the basis of the surveys in the market to develop, was of great importance since we got consumer information with respect to their need, also with such information could be identified, level of acceptance and the frequency of consumption of effective demand with an average 72% and unmet demand with an average of 43%, estimating a potential of 719.586 people in 2016 demand projected demand through 2025. In determining our offer had to evaluate our competitors are in the market, and their level of positioning about it, so we established marketing strategies in order that the company DULCENATUR'S, position your brand in the market and obtaining generate loyalty of our consumers to our products. The technical study evaluating the location of the plant is in an area of 275 m2 in the district of Santiago de Surco, was determined as the best option because of the proximity to our market, establishing the production process, the dimensions area work and proper distribution of the plant, together with the requirements of raw materials, labor and defining equipment, tools and other materials and services which will be held our established operations. The total investment will be determined to start the company and having a stable structure of our capital. In chapter project investment flow is established through results with an IRR of 34% with an NPV of 3,678.053 be determined.
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