Bibliographic citations
Alba, M., Rivasplata, L. (2020). Nivel de eficacia de las herramientas de inteligencia comercial utilizadas por las empresas exportadoras del sector calzado de la Región La Libertad, Trujillo 2020 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/25140
Alba, M., Rivasplata, L. Nivel de eficacia de las herramientas de inteligencia comercial utilizadas por las empresas exportadoras del sector calzado de la Región La Libertad, Trujillo 2020 [Tesis]. PE: Universidad Privada del Norte; 2020. https://hdl.handle.net/11537/25140
@misc{sunedu/4107628,
title = "Nivel de eficacia de las herramientas de inteligencia comercial utilizadas por las empresas exportadoras del sector calzado de la Región La Libertad, Trujillo 2020",
author = "Rivasplata Palomino, Luciana Alejandra",
publisher = "Universidad Privada del Norte",
year = "2020"
}
The thesis "Efficacy’s level of the Commercial Intelligence tools used by the exporting companies of the Footwear Sector of La Libertad Region, Trujillo 2020", has as a general objective to determine the level of efficacy of the Commercial Intelligence tools used by the exporting companies of the footwear sector of La Libertad Region. A descriptive, quantitative and non-experimental research was carried out, using the survey as technique and the questionnaire as an instrument. The main results were that the efficacy’s level of the TradeMap tool is not significant, since the companies, when evaluating the search of information by product/country, commercial data and the world statistics of foreign trade; demonstrated that they did not have a frequent use of the tool. As for Siicex, the level of efficacy is low, because the companies surveyed do not make as much use of the product/market search, training and trade events, export statistics and reports, and market studies and profiles; although they do find the information useful. And the efficacy of the PromPerú tool is not good, because companies do not usually use the options it offers on its platform, except for job training, which is the most used promotion. This led to the conclusion that the efficacy’s level of the Commercial Intelligence tools used by exporting companies in the footwear sector in the La Libertad region is not significant.
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