Bibliographic citations
Díaz, C., Heredia, J. (2017). Los estándares de calidad y su influencia en la exportación de arroz de la empresa Palermo al mercado chileno, Trujillo 2017 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/13420
Díaz, C., Heredia, J. Los estándares de calidad y su influencia en la exportación de arroz de la empresa Palermo al mercado chileno, Trujillo 2017 [Tesis]. PE: Universidad Privada del Norte; 2017. https://hdl.handle.net/11537/13420
@misc{sunedu/4105536,
title = "Los estándares de calidad y su influencia en la exportación de arroz de la empresa Palermo al mercado chileno, Trujillo 2017",
author = "Heredia Llanos, Jessica",
publisher = "Universidad Privada del Norte",
year = "2017"
}
Today we live in a globalized world in which companies need to be more and more competitive, to take advantage of market opportunities and to obtain greater profits. Thanks to globalization, many trade agreements have been created in order of a large number of countries, such as the Peru - Chile Free Trade Agreement, which eliminates many tariff barriers and favors trade. Competitiveness can be seen reflected in many aspects, one of them and perhaps of greater relevance, is the quality of the final product or service that the company offers. Peru has favorable conditions for rice production which allows it to compete with other countries. For this it is necessary to offer a product that meets the quality standards required by different markets and thus meet the demands and expectations of customers. The present research work is a cross - sectional, cross - sectional study whose general objective was to determine how the quality standards in rice exports from the Palermo company to the Chilean market influence in 2017. For this, an analysis of the standards of quality used in the production of Peruvian rice and an investigation of the quality standards requested by Chile. In order to collect this information, interviews were conducted with producers and consumer surveys were conducted to determine consumer habits in Chile. The breach of the quality standards used in the production of Peruvian rice could be concluded and its correct application will positively influence the export of rice from the company Palermo to the Chilean market in 2017.
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