Bibliographic citations
Paredes, M., Valdez, A. (2022). Estrategias de comunicación digital para fortalecer el posicionamiento de la empresa Encantada del distrito de Trujillo, 2021 [Tesis, Universidad Privada Antenor Orrego]. https://hdl.handle.net/20.500.12759/9539
Paredes, M., Valdez, A. Estrategias de comunicación digital para fortalecer el posicionamiento de la empresa Encantada del distrito de Trujillo, 2021 [Tesis]. PE: Universidad Privada Antenor Orrego; 2022. https://hdl.handle.net/20.500.12759/9539
@misc{sunedu/4048553,
title = "Estrategias de comunicación digital para fortalecer el posicionamiento de la empresa Encantada del distrito de Trujillo, 2021",
author = "Valdez Guarniz, Angie Fátima Anita",
publisher = "Universidad Privada Antenor Orrego",
year = "2022"
}
The objective of this research was to propose digital communication strategies to strengthen the positioning of the company Encantada in the Trujillo district. As is already known, it is currently considered extremely necessary for a company to adapt its business actions to the digital world and know how to respond adequately to new needs and to the constant changes in the tastes and preferences of its target audience. For this reason, a proposal is made that allows the company to adapt to this new world through the proper use of digital tools. The research is of a simple descriptive design with a cross section, having as a data collection technique the survey and as a data collection instrument the questionnaire made up of 26 questions that was applied to a sample made up of 168 current and potential clients of the company Nice to meet you. As a result of the investigation, it was found that the company currently maintains a low position in relation to its main competitors in the Trujillo accessories and jewelery market and in order to adequately strengthen it, it is necessary to implement the use of digital communication strategies in its business activities. properly formulated and contextualized to the new demands of your target audience.
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