Bibliographic citations
Vergara, G., (2017). Relación entre la responsabilidad social empresarial y la competitividad de las micro y pequeñas empresas en el distrito de Huanchaco periodo 2012 [Tesis, Universidad Privada Antenor Orrego - UPAO]. https://hdl.handle.net/20.500.12759/3502
Vergara, G., Relación entre la responsabilidad social empresarial y la competitividad de las micro y pequeñas empresas en el distrito de Huanchaco periodo 2012 [Tesis]. : Universidad Privada Antenor Orrego - UPAO; 2017. https://hdl.handle.net/20.500.12759/3502
@mastersthesis{sunedu/4046159,
title = "Relación entre la responsabilidad social empresarial y la competitividad de las micro y pequeñas empresas en el distrito de Huanchaco periodo 2012",
author = "Vergara Bracamonte, Griselda Clara Victoria",
publisher = "Universidad Privada Antenor Orrego - UPAO",
year = "2017"
}
In the present research two variables were developed and the relationship of one over the other was determined. These variables were Corporate Social Responsibility (CSR) and Competiveness of Micro and Small Enterprises (MSEs) of Huanchaco District in 2012. It was established that MSEs of Huanchaco District have a low level of Social Responsibility through seven factors, which are: Values and transparency, internal public, environment, suppliers, consumers and customers, community and government, and society, this is due to the legislation on Corporate Social Responsibility in Peru is quite limited and its evolution and development is recent, which does not allow the Micro Small Enterprise to have a clear concept of this variable. As well, it can be indicated the self-regulatory commitments generate indicators and information that is not clear for a proper evaluation of business activity, which means that Micro and Small Enterprises of Huanchaco District are not sustainable in time. Likewise, the low level of competitiveness of Micro and Small Enterprises of Huanchaco District was determined by using four sub indicators, which are: The economic performance of the company, efficiency of administration of your enterprise, efficiency of your business, and its infrastructure. The competitiveness variable was measured through this four sub indicators and it was determined the Corporate Social Responsibility found in the sector has a decisive influence on the level of competitiveness of Micro and Small Enterprises of Huanchaco District, La Libertad Region, since the relationship between both variables is direct or positive, therefore it is necessary to create strategies of Corporate Social Responsibility, so that the competitiveness of the Enterprises of the District is improved.
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