Bibliographic citations
Benites, Herrera, C. (2024). Impacto de materiales de comunicación COVID-19 del Ministerio de Cultura para la comunidad quechuahablante del Centro de Salud Incahuasi, 2023 [Tesis, Universidad Privada Antenor Orrego]. https://hdl.handle.net/20.500.12759/19531
Benites, Herrera, C. Impacto de materiales de comunicación COVID-19 del Ministerio de Cultura para la comunidad quechuahablante del Centro de Salud Incahuasi, 2023 [Tesis]. PE: Universidad Privada Antenor Orrego; 2024. https://hdl.handle.net/20.500.12759/19531
@misc{sunedu/4040513,
title = "Impacto de materiales de comunicación COVID-19 del Ministerio de Cultura para la comunidad quechuahablante del Centro de Salud Incahuasi, 2023",
author = "Herrera Benites, Carolina Alejandra",
publisher = "Universidad Privada Antenor Orrego",
year = "2024"
}
The objective of this research is to establish the impact of prioritized COVID19 communication materials from the Ministry of Culture for the Quechua-speaking community of the Incahuasi Health Center, since it was considered that with the arrival of the pandemic in Peru, the gaps were highlighted in communication accessibility and the need to develop strategies taking into account the cultural context in which they develop, as well as the native or mother tongue of the target populations. This research has a non-experimental design, cross-sectional and descriptive in scope, in which a sample composed of 200 residents of the Quechuspeaking community of the Incahuasi health center participated, during the year 2023, with which the result was that the The impact of COVID19 communication materials from the Ministry of Culture for the Quechua-speaking community of the Incahuasi health center reflected that for the study variable, the most frequent options were “Very Much” or “Okay,” representing 46%. Meanwhile, for the knowledge and remembering dimension, they were too much and a lot with 38% and 51% respectively, for the affective and attitudinal dimension, totally agree and agree, with 41% in both, finally in the behavioral aspect they reflected opinions of being agree, with 47%. Concluding that the level of impact of the variable is Good, with 68%
This item is licensed under a Creative Commons License