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Fernandez, C., Ynca, F. (2023). Plan de comunicación interna: “Campos Cultivados” [Universidad de Lima]. https://hdl.handle.net/20.500.12724/19728
Fernandez, C., Ynca, F. Plan de comunicación interna: “Campos Cultivados” []. PE: Universidad de Lima; 2023. https://hdl.handle.net/20.500.12724/19728
@misc{sunedu/3943631,
title = "Plan de comunicación interna: “Campos Cultivados”",
author = "Ynca Chachi, Francis Melany",
publisher = "Universidad de Lima",
year = "2023"
}
Title: Plan de comunicación interna: “Campos Cultivados”
Advisor(s): Consigliere Ruiz, Florinda
Keywords: Comunicación en la gestión; Empresas agrícolas; Communication in management; Farm corporations
OCDE field: http://purl.org/pe-repo/ocde/ford#5.08.00
Issue Date: 2023
Institution: Universidad de Lima
Abstract: Campos Cultivados es una empresa agroindustrial que presentó complicaciones en la contratación del personal eventual para la campaña de cosecha de 2022, debido a la falta de apoyo y empatía por parte de las diferentes unidades de staff y soporte de Lima hacia el personal temporal, el cual se necesita para las cosechas. Esto constituye un riesgo en el cumplimiento de los estándares de calidad de los productos, puesto que el trabajo es en mayoría manual. Asimismo, se percibe el desconocimiento del trabajo de campo y su significado para el desarrollo del negocio e industria. Por ende, se propone un plan de comunicación interna dirigido a los miembros administrativos para revalorizar la importancia de la función de los trabajadores de campo para el progreso de la empresa. La finalidad de este plan es que se desarrolle una real y sensible empatía para con los requerimientos del trabajador eventual por parte de las áreas centrales. Adicionalmente, generar una campaña de motivación para el trabajador eventual con el propósito de generar una buena experiencia y que este sienta ganas de volver en futuras campañas de cosecha de la empresa.
Campos Cultivados is an agroindustrial company that presented complications hiring temporary personnel for the 2022 harvest campaign, due to the lack of support and empathy from the different staff and support units in Lima towards the temporary personnel which is needed for crops. This constitutes a risk in compliance with product quality standards, since the work is mostly manual. Likewise, there is a perceived lack of knowledge of field work and its meaning for the development of business and industry. Finally, an internal communication plan aimed at administrative members is proposed to revalue the importance of the role of field workers for the progress of the company. The purpose of this plan is to develop real and sensitive empathy for the requirements of temporary workers from the central areas. In addition to this, generate a motivation campaign for the temporary worker with the purpose of generating a good experience and making them feel like returning in future company harvest campaigns.
Campos Cultivados is an agroindustrial company that presented complications hiring temporary personnel for the 2022 harvest campaign, due to the lack of support and empathy from the different staff and support units in Lima towards the temporary personnel which is needed for crops. This constitutes a risk in compliance with product quality standards, since the work is mostly manual. Likewise, there is a perceived lack of knowledge of field work and its meaning for the development of business and industry. Finally, an internal communication plan aimed at administrative members is proposed to revalue the importance of the role of field workers for the progress of the company. The purpose of this plan is to develop real and sensitive empathy for the requirements of temporary workers from the central areas. In addition to this, generate a motivation campaign for the temporary worker with the purpose of generating a good experience and making them feel like returning in future company harvest campaigns.
Link to repository: https://hdl.handle.net/20.500.12724/19728
Discipline: Comunicación
Grade or title grantor: Universidad de Lima. Facultad de Comunicación.
Grade or title: Licenciado en Comunicación
Juror: Consigliere Ruiz, Florinda; Bobadilla Terán, Patricia del Carmen; Hammond Cisneros, Melanie Susan
Register date: 24-Jan-2024
This item is licensed under a Creative Commons License