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Aguilar, D., Velázquez, M. (2022). Lanzamiento de Flying Tiger Copenhagen en el Perú [Universidad de Lima]. https://hdl.handle.net/20.500.12724/17453
Aguilar, D., Velázquez, M. Lanzamiento de Flying Tiger Copenhagen en el Perú []. PE: Universidad de Lima; 2022. https://hdl.handle.net/20.500.12724/17453
@misc{sunedu/3943491,
title = "Lanzamiento de Flying Tiger Copenhagen en el Perú",
author = "Velázquez Saric, María Fernanda",
publisher = "Universidad de Lima",
year = "2022"
}
Title: Lanzamiento de Flying Tiger Copenhagen en el Perú
Advisor(s): Carrillo Garrath, Emilio Alberto
Keywords: Marcas comerciales; Campañas publicitarias; Comercio al por menor; Perú; Trademarks; Advertising campaigns; Retail trade
OCDE field: http://purl.org/pe-repo/ocde/ford#5.08.00
Issue Date: 2022
Institution: Universidad de Lima
Abstract: El presente trabajo tiene como objetivo idear una campaña de lanzamiento para la
marca danesa Flying Tiger Copenhagen en Perú.
Se pretende posicionar la marca como un retail que destaca por su variedad de
productos, diseño único, precio accesible y responsabilidad medioambiental, atributos
buscados por el público objetivo, personas entre 27 y 45 años del nivel socioeconómico
B y C que se preocupan por su bienestar cuidando siempre su economía y el
medioambiente.
A lo largo del informe, se realizó un análisis de la situación económica y social del país,
así como del sector retail para poder construir una propuesta sólida basada en datos
reales. Se presentará la campaña de lanzamiento que contiene la estrategia de
comunicación tanto a nivel on como offline enfocada en el consumidor y regida por un
presupuesto establecido según los objetivos y la empresa.
The purpose of this work is to devise a launch campaign for the Danish brand Flying Tiger Copenhagen in Peru. It is intended to position the brand as a retail that stands out for its variety of products, unique design, affordable price and environmental responsibility, attributes sought by the target audience, people between 27 and 45 years of socioeconomic level B and C who care about their well-being, always taking care of its economy and the environment. Throughout the report, an analysis of the economic and social situation of the country was carried out, as well as of the retail sector in order to build a solid proposal based on real data. The launch campaign will be presented, containing the communication strategy both online and offline, focused on the consumer and governed by a budget established according to the objectives.
The purpose of this work is to devise a launch campaign for the Danish brand Flying Tiger Copenhagen in Peru. It is intended to position the brand as a retail that stands out for its variety of products, unique design, affordable price and environmental responsibility, attributes sought by the target audience, people between 27 and 45 years of socioeconomic level B and C who care about their well-being, always taking care of its economy and the environment. Throughout the report, an analysis of the economic and social situation of the country was carried out, as well as of the retail sector in order to build a solid proposal based on real data. The launch campaign will be presented, containing the communication strategy both online and offline, focused on the consumer and governed by a budget established according to the objectives.
Link to repository: https://hdl.handle.net/20.500.12724/17453
Discipline: Comunicación
Grade or title grantor: Universidad de Lima. Facultad de Comunicación.
Grade or title: Licenciado en Comunicación
Juror: Carrillo Garrath, Emilio Alberto; Galdo Jiménez, Alfredo; Lazo Rivera, Luis
Register date: 24-Jan-2023
This item is licensed under a Creative Commons License