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Rojas, N., (2022). Desarrollo de branding para la marca de medias Söco: diseño de manual de identidad [Universidad de Lima]. https://hdl.handle.net/20.500.12724/15670
Rojas, N., Desarrollo de branding para la marca de medias Söco: diseño de manual de identidad []. PE: Universidad de Lima; 2022. https://hdl.handle.net/20.500.12724/15670
@misc{sunedu/3942851,
title = "Desarrollo de branding para la marca de medias Söco: diseño de manual de identidad",
author = "Rojas Ortiz, Natalia Carolina",
publisher = "Universidad de Lima",
year = "2022"
}
Title: Desarrollo de branding para la marca de medias Söco: diseño de manual de identidad
Authors(s): Rojas Ortiz, Natalia Carolina
Advisor(s): Chávez Guerrero, Josué Miguel
Keywords: Identidad visual; Marcas comerciales; Diseño; Visual identity; Trademarks; Design; Branding (Marketing)
OCDE field: http://purl.org/pe-repo/ocde/ford#5.08.00
Issue Date: 2022
Institution: Universidad de Lima
Abstract: La presente propuesta consiste en el desarrollo del branding para la marca de medias
"Söco", tomando como principal elemento el diseño del manual de identidad corporativa.
La aspiración de la marca es combinar estilo y creatividad con calidad y comodidad.
Asimismo, crear un balance entre lo juvenil y fantasioso, con lo elegante y minimalista;
así como la fantasía y la realidad. Se busca reinventar la oferta de esta prenda en la
industria de la moda nacional a través de diseños clásicos con un giro divertido, mediante
la aplicación de la línea gráfica y el storytelling. Asimismo, darle protagonismo a un
accesorio que, a pesar de no ser siempre considerado como relevante, resulta ser un gran
complemento en la vestimenta los adolescentes y adultos jóvenes actualmente. Además,
como parte de los antecedentes creativos, se introduce el personaje que dio origen al
proyecto. Finalmente, se complementa el desarrollo de la personalidad de la marca por
medio del marketing digital.
The present research consists of the branding development for a socks label called ‘Söco’, taking as the main element the corporate design manual. The brand aspires to combine style and creativity, with quality and comfort. Likewise, to create balance between fantasy and youth with elegance and minimalism. The aim is to reinvent this garment’s supply in the local fashion industry through classic designs but adding a fun twist with the implementation of the graphic line and the storytelling. Also, giving relevance to an accessory that even though is not always considered relevant, it can turn out to be a great addition for teenagers and young adult’s wardrobes. Additionally, as a part of the background, the character that started the project will be introduced. Lastly, the development of the brand’s personality is complemented through digital marketing.
The present research consists of the branding development for a socks label called ‘Söco’, taking as the main element the corporate design manual. The brand aspires to combine style and creativity, with quality and comfort. Likewise, to create balance between fantasy and youth with elegance and minimalism. The aim is to reinvent this garment’s supply in the local fashion industry through classic designs but adding a fun twist with the implementation of the graphic line and the storytelling. Also, giving relevance to an accessory that even though is not always considered relevant, it can turn out to be a great addition for teenagers and young adult’s wardrobes. Additionally, as a part of the background, the character that started the project will be introduced. Lastly, the development of the brand’s personality is complemented through digital marketing.
Link to repository: https://hdl.handle.net/20.500.12724/15670
Discipline: Comunicación
Grade or title grantor: Universidad de Lima. Facultad de Comunicación.
Grade or title: Licenciado en Comunicación
Juror: Villacorta Calderón, Rocio; Matsuura Sonoda, Alberto; Chávez Guerrero, Josue
Register date: 22-Apr-2022
This item is licensed under a Creative Commons License