Bibliographic citations
Flores, (2021). Cultura financiera para mejorar las ventas de productos y servicios, área de operaciones de Mibanco, Huamachuco, 2020 [Universidad Nacional de Trujillo]. https://hdl.handle.net/20.500.14414/20159
Flores, Cultura financiera para mejorar las ventas de productos y servicios, área de operaciones de Mibanco, Huamachuco, 2020 []. PE: Universidad Nacional de Trujillo; 2021. https://hdl.handle.net/20.500.14414/20159
@misc{sunedu/3692591,
title = "Cultura financiera para mejorar las ventas de productos y servicios, área de operaciones de Mibanco, Huamachuco, 2020",
author = "Flores Altamirano Nidia Yeny",
publisher = "Universidad Nacional de Trujillo",
year = "2021"
}
ABSTRACT The general objective of this research was to determine how the public's financial culture improves the sales of products and services in the Operations area at Mibanco, Huamachuco agency, 2020. The respective problem was, in what way does the public's financial culture improves sales of products and services in the Operations area in Mibanco, Huamachuco agency, year 2020? The research design used was nonexperimental, descriptive transectional correlational causal type. The population was made up of the seven workers, whose sample was the same (census population); and 5779 clients of the Operations area of the aforementioned financial entity; the respective sample of clients was 360. The survey technique was applied, with its instrument, the questionnaire. The main result is that the level of financial culture of Mibanco clients is regular, so the sale of products and services is also regular; This means that these clients do not have enough information and knowledge about the importance of having a savings account, investing, and requesting a financial loan according to their needs.
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