Bibliographic citations
Leyva, G., (2023). El marketing en redes sociales y la decisión de compra en la empresa Makondos, Huánuco – 2022. [Universidad Privada de Huancayo Franklin Roosevelt]. http://hdl.handle.net/20.500.14140/1712
Leyva, G., El marketing en redes sociales y la decisión de compra en la empresa Makondos, Huánuco – 2022. []. PE: Universidad Privada de Huancayo Franklin Roosevelt; 2023. http://hdl.handle.net/20.500.14140/1712
@misc{sunedu/3629132,
title = "El marketing en redes sociales y la decisión de compra en la empresa Makondos, Huánuco – 2022.",
author = "Leyva Tarazona, Gloria Melina",
publisher = "Universidad Privada de Huancayo Franklin Roosevelt",
year = "2023"
}
The general objective of this research was to determine the relationship between Social Media Marketing and the Purchase Decision in the company Makondos, Huánuco-2022. The general methodology used was the scientific method and the specific method was deductive, the level of research was correlational, the design was non-experimental and cross-sectional. The sample consisted of 100 customers. The results showed that the variable marketing in social networks and purchase decision has a p value of 0.000, which is less than 0.05 and the correlation coefficient is =0.454** indicating that there is a moderate positive correlation. Likewise, it is concluded that there is a direct relationship between Social Media Marketing and purchase decision since p has a value of less than 0.05.
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