Bibliographic citations
Guevara, A., Alburqueque, K. (2024). Equidad de precios, valor experiencial y satisfacción del cliente en relación a la intención de comportamiento en coffee shops [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/673217
Guevara, A., Alburqueque, K. Equidad de precios, valor experiencial y satisfacción del cliente en relación a la intención de comportamiento en coffee shops [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2024. http://hdl.handle.net/10757/673217
@misc{sunedu/3610149,
title = "Equidad de precios, valor experiencial y satisfacción del cliente en relación a la intención de comportamiento en coffee shops",
author = "Alburqueque Salcedo, Katherine Nadine",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2024"
}
The trend of going to coffee shops is growing. As a consequence, cafeterias no longer focus only on offering food products, but also on offering a complete experience to the consumer. Therefore, this research aims to determine the factors that affect the behavioral intention of consumers in cafeterias. For this, variables such as price fairness, experiential value, customer satisfaction and behavioral intention have been analyzed. Therefore, the study aims to fill the gap by conducting an explanatory and cross-sectional study with a quantitative approach through a non-probabilistic demonstration for convenience.
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