Bibliographic citations
Moreno, M., Rojas, Y. (2015). La imagen corporativa y su influencia en la captación de clientes de créditos pymes por la edpyme “Credivisión S.A.” agencia de Otuzco 2010-2013 [Tesis, Universidad Privada Antenor Orrego - UPAO]. https://hdl.handle.net/20.500.12759/1452
Moreno, M., Rojas, Y. La imagen corporativa y su influencia en la captación de clientes de créditos pymes por la edpyme “Credivisión S.A.” agencia de Otuzco 2010-2013 [Tesis]. : Universidad Privada Antenor Orrego - UPAO; 2015. https://hdl.handle.net/20.500.12759/1452
@misc{sunedu/3588869,
title = "La imagen corporativa y su influencia en la captación de clientes de créditos pymes por la edpyme “Credivisión S.A.” agencia de Otuzco 2010-2013",
author = "Rojas Nuñez, Yamali Paola",
publisher = "Universidad Privada Antenor Orrego - UPAO",
year = "2015"
}
This research aims to demonstrate the influence of corporate image on customer acquisition Edpyme Credivisión SA Otuzco city. For this the problem raised was: What impact the corporate image in attracting customers in the SME credit Edpyme Credivisión SA Otuzco Agency 2010 - 2013? As hypothesis was considered: The corporate image significantly influence customer acquisition credit SMEs in the company's development of small and micro Credivisión SA Otuzco Agency from 2010 to 2013. To research a sample of 339 customers spread over the four districts of the city of Otuzco where EDPYME has analyzed agencies. Contrasting design used was the simple correlation. As for the techniques and instruments for data collection it was done using surveys and document analysis. According to data obtained from the application of the instruments the assumptions and objectives of the investigation it was found, so the corporate image influence customer acquisition credit Edpyme Credivisión SA Otuzco Agency. The final conclusion was reached is that given the good corporate image and influence customer acquisition, statistics found was that the number of loans increased on average in the period 2010-2013 by 30% compared to the amount the average increase of loans analyzed period was 41% compared to financial income of these had a low average increase of 8%, that because 2011 was a decrease in revenues by 15%.
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