Bibliographic citations
Rodríguez, M., (2019). Marketing interno y su relación con la rotación de personal en el Banco Continental (BBVA) sucursal Trujillo 2018 [Tesis, Universidad Privada Antenor Orrego - UPAO]. https://hdl.handle.net/20.500.12759/5704
Rodríguez, M., Marketing interno y su relación con la rotación de personal en el Banco Continental (BBVA) sucursal Trujillo 2018 [Tesis]. : Universidad Privada Antenor Orrego - UPAO; 2019. https://hdl.handle.net/20.500.12759/5704
@mastersthesis{sunedu/3587494,
title = "Marketing interno y su relación con la rotación de personal en el Banco Continental (BBVA) sucursal Trujillo 2018",
author = "Rodríguez Reyna, María de Fátima",
publisher = "Universidad Privada Antenor Orrego - UPAO",
year = "2019"
}
The present study has been carried out with the purpose of determining how internal marketing is related to the rotation of personnel in the Banco Continental (BBVA) Trujillo Branch Office 2018. The problem formulated for the investigation was: How the internal marketing in it’s dimensions is related to the staff rotation in Banco Continental (BBVA) Trujillo Branch Office 2018?. And you had it as a hypothesis: Internal marketing is positively related to the turnover of Banco Continental (BBVA) Trujillo Branch 2018. As objectives we have: Determine the level of internal marketing in Banco Continental (BBVA) Trujillo Branch Office 2018, determine the type of personnel turnover that exists in Banco Continental (BBVA) Trujillo Branch Office 2018 and establish a relationship that exists between internal marketing and staff turnover in the Banco Continental (BBVA) Trujillo Branch Office 2018. The population was made up of 81 employees with a sample of 78 people. The design of The research used was cross-sectional correlation, in terms of techniques and data collection instruments the survey was used. The conclusion reached was: the value of X2c= 11.82 is greater than Xv,α2 = 6.635 then we reject the null hypothesis (Ho) and accept the alternative hypothesis (Hi), indicating that there is sufficient evidence to demonstrate that internal marketing is positively related to staff turnover in Banco Continental (BBVA) Trujillo Branch Office 2018.
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