Bibliographic citations
Garrido, A., Mosquera, C. (2023). Factores determinantes en el posicionamiento de automóviles livianos Chinos en el distrito de Chimbote, 2022 [Tesis, Universidad Privada Antenor Orrego - UPAO]. https://hdl.handle.net/20.500.12759/10090
Garrido, A., Mosquera, C. Factores determinantes en el posicionamiento de automóviles livianos Chinos en el distrito de Chimbote, 2022 [Tesis]. PE: Universidad Privada Antenor Orrego - UPAO; 2023. https://hdl.handle.net/20.500.12759/10090
@misc{sunedu/3587192,
title = "Factores determinantes en el posicionamiento de automóviles livianos Chinos en el distrito de Chimbote, 2022",
author = "Mosquera Coronel, Carolin Alexandra",
publisher = "Universidad Privada Antenor Orrego - UPAO",
year = "2023"
}
The main objective of this research was to establish the determining factors in the positioning of Chinese passenger cars in the district of Chimbote during the period 2022. The focus of the study was quantitative and qualitative, its design was descriptive - basic; the survey and the interview were brought as a research technique and the questionnaire and the question guide for the interview as an instrument. The population was made up of 180 people who expressed interest in buying a Chinese vehicle and people who had purchased a Chinese vehicle. The results show that the determining factors in the positioning of Chinese light cars in the Chimbote district are price and quality, followed by innovation and technical specifications; this has contributed to the positioning of Chinese brands in the district. On the other hand, the perception that customers have is good in its three dimensions such as the offer, image and the value proposition
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