Bibliographic citations
Saldaña, N., Villafuerte, F. (2023). HABILIDADES BLANDAS Y DESEMPEÑO LABORAL DE COLABORADORES DE LA EMPRESA CEMM INDUSTRIAL S.A.C. Lima, Enero-Julio 2023 [Trabajo de Suficiencia Profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/670276
Saldaña, N., Villafuerte, F. HABILIDADES BLANDAS Y DESEMPEÑO LABORAL DE COLABORADORES DE LA EMPRESA CEMM INDUSTRIAL S.A.C. Lima, Enero-Julio 2023 [Trabajo de Suficiencia Profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2023. http://hdl.handle.net/10757/670276
@misc{sunedu/3567599,
title = "HABILIDADES BLANDAS Y DESEMPEÑO LABORAL DE COLABORADORES DE LA EMPRESA CEMM INDUSTRIAL S.A.C. Lima, Enero-Julio 2023",
author = "Villafuerte Contreras, Fernando",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2023"
}
The objective of this professional proficiency work is to be able to identify the main deficiencies in soft skills in the representatives of the commercial area of the company Cemm Industrial S.A.C., and how they affect the sales proposed for the year 2023. The performance of a salesperson is essential to achieve the objectives and growth of a commercial company and this requires having trained personnel with certain skills for accurate customer service, which is why, for the development of this research, we have focused on a qualitative analysis; and for this we conducted virtual interviews using the Google Meet platform with the three sellers of the company Cemm Industrial S.A.C. It was possible to identify that they lack soft skills that are very necessary for the performance of their functions and that this negatively impacts the fulfillment of sales objectives. With the results achieved, strategies can be designed and established so that sellers increase their sales and meet their assigned quotas, and in this way the company Cemm Industrial S.A.C., can differentiate itself within the current competitive market and thus position itself in the mining sector.
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