Bibliographic citations
Tacilla, A., Arribasplata, L. (2023). Relación entre los tipos de comunicación externa y la imagen institucional en la empresa Ceyca SS. GG. Construcción – Cajamarca 2022 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/34940
Tacilla, A., Arribasplata, L. Relación entre los tipos de comunicación externa y la imagen institucional en la empresa Ceyca SS. GG. Construcción – Cajamarca 2022 [Tesis]. PE: Universidad Privada del Norte; 2023. https://hdl.handle.net/11537/34940
@misc{sunedu/3483745,
title = "Relación entre los tipos de comunicación externa y la imagen institucional en la empresa Ceyca SS. GG. Construcción – Cajamarca 2022",
author = "Arribasplata Bazan, Lesly Briggitte",
publisher = "Universidad Privada del Norte",
year = "2023"
}
The main purpose of this investigation was to determine the relationship that exists between the types of external communication applied by the company Ceyca SS.GG Construcción and its institutional image, Cajamarca- November 2022. The work is part of the basic type of investigation, of a quantitative and descriptive correlational approach, a non-experimental design was applied, it had 45 followers of the company Ceyca SS.GG Construcción as a sample. In the study, an adapted instrument was used, composed of closed questions. Regarding the data, they were processed using the statistical program SPSS and the Excel program, for their respective analysis and interpretation. As a relevant result of the study, it was determined that there is a high positive correlation between the types of external communication applied by the company Ceyca SS.GG Construcción and its institutional image. Here it can be deduced that the type of external communication that predominates in the company is the operational one, since a fluid interaction with its clients and followers is evident, taking advantage of all the communication tools, especially social networks (Facebook) that help the development of your image.
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