Citas bibligráficas
Julca, J., Vasquez, A. (2023). Relación entre la satisfacción y la lealtad de los clientes de la empresa comercial Julca, Iquitos 2022 [Universidad Nacional de la Amazonía Peruana]. https://hdl.handle.net/20.500.12737/9331
Julca, J., Vasquez, A. Relación entre la satisfacción y la lealtad de los clientes de la empresa comercial Julca, Iquitos 2022 []. PE: Universidad Nacional de la Amazonía Peruana; 2023. https://hdl.handle.net/20.500.12737/9331
@misc{sunedu/3450442,
title = "Relación entre la satisfacción y la lealtad de los clientes de la empresa comercial Julca, Iquitos 2022",
author = "Vasquez Nuñez, Albert Geiser",
publisher = "Universidad Nacional de la Amazonía Peruana",
year = "2023"
}
This research sought to determine the type of relationship that exists between customer satisfaction and loyalty in the Julca EIRL company in the city of Iquitos. For this purpose, a non-experimental investigation of descriptive - correlational and cross-sectional scope was designed, which had 40 clients of this company as a sample; to whom a questionnaire with responses on a Likert-type scale was applied. The main result establishes that if there is a moderately strong correlation (Rho = 0.624) between customer satisfaction and customer loyalty, with a significance of 0.000; which allows validating the hypothesis of this research, in the sense that there is a positive and significant relationship between both variables. The company is recommended to improve customer satisfaction to increase their loyalty, which would allow it to consolidate its customer portfolio.
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